Andrew Pooley

Andrew founded Mission Inc to translate his mission-driven leadership philosophy into a scalable, business-centric framework. He leads the company’s strategic vision and engages directly with senior clients on the alignment of leadership intent, culture and execution. By integrating military-inspired clarity with commercial agility, he helps organisations move from intention to action, empowering leaders at all levels.

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Andrew’s career began in the Army Reserves, where he developed a leadership mindset grounded in clear mission, disciplined execution and team empowerment. He subsequently moved into healthcare and services leadership, turning around care businesses, building scale and embedding a mission-led culture. At Mission Inc, Andrew applies this “mission command” inspired framework to leadership development, helping clients embed clarity of intent, trust across levels and decentralised execution.